Peak Resorts Announces Northeast Marketing Move
Wildwood, Missouri, May 20, 2015 - Peak Resorts, Inc.
Peak Resorts announced the promotion of Greg Fisher, General Manager of Mad River Mountain in Zanesfield, OH to the Northeast Director of Marketing for Peak Resorts. In his new role, Fisher will direct marketing and events for Mount Snow, VT, Attitash, Wildcat and Crotched, NH and Jack Frost and Big Boulder, PA.
Mike Chase, Director of Marketing Technology, at Mount Snow Resort, was also promoted to Northeast Director of Marketing Technology for Peak Resorts. Chase will work with the same resorts as Fisher with an emphasis on technology platforms that will support marketing efforts and advancement.
Jesse Boyd, Peak Resorts VP of Operations, said "after significant investment in operations at our resorts, it is time for Peak Resorts to focus the same intensity towards marketing and technology." Each ski area will continue to have their individual marketing and information technology departments and protecting the individual brands will be paramount. Oversight, coordination and direction from Fisher and Chase, will provide each resort with more expertise and the benefits from efficiencies, best practices and shared ideas.
About Peak Resorts - Headquartered in Missouri, Peak Resorts is a leading owner and operator of high-quality, individually branded ski resorts in the U.S. The company currently operates 13 ski resorts primarily located in the Northeast and Midwest, 12 of which are company owned. The majority of the resorts are located within 100 miles of major metropolitan markets, including New York City, Boston, Philadelphia, Cleveland and St. Louis, enabling day and overnight drive accessibility. The resorts under the company's umbrella offer a breadth of activities, services and amenities, including skiing, snowboarding, terrain parks, tubing, dining, lodging, equipment rentals and sales, ski and snowboard instruction and mountain biking and other summer activities.